Master of Science (MSc) Digital Marketing

Course information:

On successful completion of the course, a student will be able to:

• Critically analyse and apply digital marketing technologies to problem-solving and decision-making processes within various organisational contexts.
• Effectively manage the evolving consumer behaviour by questioning current marketing practices and employing digital methodologies to building successful online presence.
• Systematically appraise and apply appropriate digital solutions and metrics from various sources for data analysis to meet the requirements of contemporary organizations and report information on business performance.
• Act analytically, reflectively, innovatively, and creatively to respond to current trends and contemporary marketing challenges by utilising relevant theoretical, methodological and technical knowledge and appropriate cognitive, practical and transferable skills.
• Synthesise theories and practical examples using data analytics to critically evaluate digital business models and produce contemporary marketing plans to facilitate the digital customer journey and business opportunities for organizations in the global digital era.
• Critically debate current knowledge to respond to key trends, complex real-business scenarios, and contemporary marketing issues with the use of digital tools, marketing methodologies and digital measurement techniques.
• Communicate effectively employing professional and interpersonal skills to successfully engage with diverse audiences through visual, verbal, and written formats offline and online appropriate to context and utilising digital marketing industry standard terminologies.
• Engage in reflective practices with confidence exhibiting competencies in self-awareness, independent learning, resilience, and creative critical thinking within a variety of individual and team roles, leadership opportunities and continuous professional development.

Course Details:

This course provides you with the core knowledge, understanding and skill sets to operate successfully within a marketing-related operation and to master the specialised fundamentals in a digital context. We link theory to practice providing up-to-date context and understanding of how marketing operates within the contemporary corporate world.

During your studies, you will explore different modules corresponding to various aspects of digital marketing such as:

Stellum International proposes three study mode options for the MSc Digital Marketing: fee-paying full-time over 12 months, fee-paying part-time over 24 months or apprentissage part-time over 24 months. Courses are supplemented by a number of 4-day or 5-day international study trips or practical workshops per calendar year. The course is developed based on a modular framework of 180 CATS credits or 90 ECTS credits.

Classes are held two days a week on campus in addition to typically 5 seminar weeks which include international travel or applied workshops. In full-time study study mode, the MSc Digital Marketing (RENT003CL) is delivered over three semesters as shown below:

Full-time Study Mode:

It is not possible to follow the full-time option “en alternance”.

*Order of modules is subject to change.*

Part-time study mode – Overview:

While not compulsory, students following the part-time option may be following this through an apprenticeship programme or with an internship (minimum 22 weeks).

Classes are held one day a week on campus in addition to typically 5 seminar weeks which include international travel or applied workshops.

Semester 1: Oct -Jan	Semester 2: Feb-May	Semester 3: Jun-Sep	Semester 4: Oct -Jan	Semester 5: Jun-Sep
REN7013CL Digital Transformation (7.5 ECTS)	REN7018CL New Media Communications & Content Marketing (7.5 ECTS)	REN7017CL Creativity and Brand Storytelling (7.5 ECTS)	REN7014CL Data Analytics for Digital Marketers (7.5 ECTS)	REN7001CL Dissertation for the Creative and Service Industries (30 ECTS)
REN7016CL Digital Marketing Strategy (7.5 ECTS)	REN7020CL Buyer Behaviour in the Digital Era (7.5 ECTS)	REN7012CL Marketing Management and Planning (7.5 ECTS)	REN7003CL Research Methods for the Creative Industries (7.5 ECTS)	OR REN7028CL Postgraduate Professional Practice Project (30 ECTS)
		REN7026CL Professional Practice 1	REN7027CL Professional Practice 2

*Order of modules is subject to change.*

Part-time study mode – Apprentissage:

Master of Science / Titre RNCP niveau 7 / Fiche RNCP n°35585 / Manager opérationnel d’activités.
The MSc International Project Management can be studied part-time en ‘apprentissage’. In this mode, in addition to finishing with a Master of Science International Project Management, you also obtain an Ascencia Business School Titre RNCP Niveau 7 as described above.

This type of contract is an option open to young people aged 16 to 29 on the day the work contract starts. Tuition fees are provided by the companies’ OPCOs. Research has demonstrated that students undertaking this route find jobs more easily and that the quality of jobs available for them is higher.

Students may switch from fee-paying Part-time to Part-time Work Study Mode in the second year of the Part-time study option. EU nationals can apply for ‘apprentissage’ contracts in the same way as EU nationals for any level of study in France.

For more information about eligibility for ‘apprentissage’ options for EU and non-EU nationals (in French): https://www.alternance-professionnelle.fr/apprentissage-etudiants-etrangers/

To be eligible to enter onto Master level courses students should possess a good honours undergraduate degree (minimum 2:2) or equivalent in a relevant subject.

Proficiency in English must be demonstrated and will be assessed during the induction phase of this course. Applicants must meet the minimum IELTS requirements of 6.5 (or equivalent English language test).

2023/24 Tuition Fees:

* Students taking the Part-time Study Option ‘apprentissage’ will not have to pay any fees.
** Travel and accommodation for short international study trips included in the fees.

Careers for Digital Marketers:

There are many types of companies that offer jobs in digital marketing, ranging from large multinational corporations to small startups. Here are some examples:

1. Advertising agencies: Many advertising agencies in France specialize in digital marketing and offer services such as social media marketing, email marketing, and SEO.
2. E-commerce companies: Online retailers such as Amazon, Cdiscount, and Vente-Privee employ digital marketing professionals to manage their online marketing campaigns.
3. Technology companies: Tech companies like Google, Facebook, and Twitter have offices in France and offer jobs in digital marketing, including roles in advertising sales and campaign management.
4. Media companies: Television networks, newspapers, and magazines also employ digital marketing professionals to manage their digital content and advertising campaigns.
5. Fashion and luxury brands: Many international fashion and luxury brands, such as Chanel, Dior, and L’Oreal, have robust digital marketing strategies and offer jobs in areas such as social media marketing and e-commerce.
6. Travel and hospitality companies: Hotels, airlines, and travel agencies often employ digital marketing professionals to manage their online advertising campaigns and social media presence.

The demand for digital marketing professionals is high, so there are many opportunities available for those with the right skills and experience. There are also a variety of potential job roles open to young experience professionals which include:

• Digital Marketing Manager: As a digital marketing manager, you would be responsible for developing and implementing marketing campaigns across various digital channels, analyzing and optimizing campaigns, and managing a team of marketing professionals.
• Social Media Manager: In this role, you would be responsible for managing the social media presence of a company or brand, developing content, and engaging with followers to increase engagement and brand awareness.
• Content Marketing Manager: As a content marketing manager, you would be responsible for creating and managing content that aligns with the company’s marketing strategy, including blog posts, email campaigns, and video content.
• SEO Specialist: An SEO specialist works to improve a company’s search engine rankings by analyzing and optimizing website content, researching keywords, and developing link building strategies.
• Digital Analyst: In this role, you would be responsible for analyzing and interpreting data from digital marketing campaigns to measure success and make recommendations for optimization.
• E-commerce Manager: As an e-commerce manager, you would be responsible for managing the company’s online store, developing marketing campaigns to drive sales, and optimizing the customer experience.

These are just a few of the many career opportunities available to graduates with an MSc in Digital Marketing. Other potential roles include email marketing manager, digital strategist, and mobile marketing manager, among others.