Enhance your marketing-related knowledge, business understanding, critical thinking, and skill sets, preparing you for a successful career in fashion with specialisation in digital marketing with data analytics.
The course is aimed at learners holding 120 ECTS qualifications in a diverse range of areas, including fashion design, media or business management, who wish to pursue a career in fashion public relations. On this course, youāll learn more about:
- Brand storytelling, and how to design and manage PR campaigns.
- How media relations are developed and how networks are established.
- Pitching for media coverage.
- How to interpret and use data analytics to measure results and inform future communications strategy.
- Apply to study our Fashion program in āinitialā and work part-time to fund your studies or apply through āapprentissageā with an approved company for a small salary and pay no fees.
Why study this course?
Studying a fashion program in English can have several benefits, including:
- International exposure: English is a universal language used in many countries worldwide. Studying fashion in English will enable you to communicate with a diverse group of people and gain international exposure, which is particularly useful in the fashion industry that has a global reach.
- Ā Access to resources: Many of the best fashion schools and resources are located in English-speaking countries such as the United Kingdom, the United States, and Canada. Studying in English gives you access to these resources, including fashion libraries, fashion archives, and fashion museums.
- Professional communication: Fashion is an industry that requires strong communication skills. Studying fashion in English will help you develop your language skills and give you the ability to communicate more effectively with clients, colleagues, and other professionals in the industry.
- Networking opportunities: Studying fashion in English provides you with the opportunity to network with other professionals in the fashion industry who speak English as a common language. This can help you build connections and create new opportunities for career advancement.
- Future job prospects: In today’s globalized world, many fashion companies require employees who can communicate fluently in English. Studying fashion in English can improve your chances of landing a job in a multinational company or working in an international market.
- The course is taught by experts in the field of fashion, with both academic and professional backgrounds.
- Our lecturers have extensive links to the fashion industry and work hard to organise networking events, client-based projects, and an exciting programme of guest speakers.
- Our City of London location provides ample opportunities for students to visit trade fairs, fashion events, publishing houses, advertising and PR agencies, in order to gain valuable industry insights.
- A continuous dialogue between our academics and industry experts ensures that the media platforms, communication tools and software most commonly used in industry today are covered in the course content.
Course information:
The programme of study blends theory with practice, and is designed to increase the academic proficiency and employability of graduates.
Through a diverse range of teaching and learning styles, students will have the opportunity to develop fashion-specific practical skills in leadership, management and teamwork, in addition to devising entrepreneurial and innovative solutions to fashion business problems. All modules are mandatory.
Course Details:
The programme of study blends theory with practice, and is designed to increase the academic proficiency and employability of graduates.
Through a diverse range of teaching and learning styles, students will have the opportunity to develop fashion-specific practical skills in leadership, management and teamwork, in addition to devising entrepreneurial and innovative solutions to fashion business problems. All modules are mandatory.
Stellum International/Ecamod proposes two study modes for the BA Fashion PR and communication: initial or alternance. Courses are supplemented by seminars, trips and workshops.
You will receive up to nine hours of formal teaching in a typical week of study. These study hours may be made up of a combination of face-to-face teaching, individual and group sessions, and online classes. You will also be expected to spend a significant amount of time conducting independent study.
You will be encouraged to pursue self-directed learning by exploring the streets, markets and stores around you, conducting store observations to develop your research and critical-thinking skills. Youāll be encouraged to go out and examine how fashion is promoted according to its context, from high street to luxury.
With so much on offer around you, you can make the most of Parisās museums, exhibitions and special collections, both contemporary and historical.
- Assessment:
Assessments can include developing and producing digital media and brand strategies, creative projects, experiential and digital campaigns, marketing copy, poster designs and dashboard analytics. You may have the opportunity to work on client-briefed projects, and produce business reports and pitches, perhaps even presenting these to industry professionals. - Job ready:
Students will have access to a diverse set of technological tools and resources to enable them to enhance their abilities in creating, disseminating and analysing communications.
Your tutors will aim to keep you informed of relevant trade shows and fashion conferences, and where possible make these available to you, sometimes at special rates. We also aim to organise visits to fashion brand headquarters, magazines, event production firms, and PR and communication agencies (subject to availability). - International experience opportunities:
This course is set in an international context, so global considerations will underpin your learning. You will have the chance to explore key global issues, such as cultural diversity, sustainability and ethics.
You will gain intercultural knowledge by studying campaign activities with a global reach. You may also have the opportunity to complete consulting projects for international brands.
Youāll have the opportunity to work alongside a diverse international cohort, who will bring fascinating insights on fashion and business from their home countries.
To be eligible to enter onto BA level courses, students should a possess a good BTS or equivalence degree ( Minimum 11/20), a sound understanding of fashion and business fields.
Proficiency in English must be demonstrated and will be assessed during the induction phase of this course. Applicants must meet the minimum IELTS requirements of 6.5, 650 at TOEIC or a 13/20 in your final English exam.
2023/24 Tuition Fees: 5600 euros
* Students taking the Part-time Study Option āapprentissageā will not have to pay any fees.
** Travel and accommodation for short international study trips included in the fees.
Careers for a BA Fashion holder:
A Bachelor’s degree in Fashion Marketing prepares graduates for a variety of careers in the fashion industry that combine marketing, business, and creative skills. Here are some possible job roles:
- Fashion Marketing Manager: A Fashion Marketing Manager is responsible for developing and implementing marketing strategies to promote fashion products or services. They analyze market trends, target audiences, and competitor activity to create effective campaigns that increase sales and brand awareness.
- Retail Buyer: A Retail Buyer selects and purchases fashion products for a retail store or online platform. They work closely with suppliers, designers, and merchandisers to ensure that the products meet the needs of the target market and fit within the store’s budget and brand image.
- Brand Manager: A Brand Manager is responsible for developing and maintaining a brand’s identity, image, and reputation. They create marketing campaigns that align with the brand’s values and personality and ensure that all communications and products reflect the brand’s vision.
- Fashion Public Relations Specialist: A Fashion Public Relations Specialist manages the relationship between a fashion brand or designer and the media, influencers, and celebrities. They pitch stories, arrange interviews and events, and create press releases and other communications to generate positive publicity for the brand.
- Social Media Manager: A Social Media Manager creates and manages social media accounts for a fashion brand or retailer. They develop content, engage with followers, analyze metrics, and create campaigns that increase engagement and drive sales.
Working and studying through āapprentissageā
It is possible to study the BA Fashion PR and Communication through an āapprentissageā contract which is an option open to young people aged 16 to 29 on the day the work contract starts. Tuition fees are provided by the companiesā OPCOs. Research has demonstrated that students undertaking this route find jobs more easily and that the quality of jobs available for them is higher.
It is possible to switch from fee-paying Part-time to āapprentissageā in the second year of the Part-time study option.
For more information about eligibility for āapprentissageā options for EU and non-EU nationals (in French): https://www.alternance-professionnelle.fr/apprentissage-etudiants-etrangers/
The professional certification Head of Development and Commercial Management, level 6 European, is aimed at profiles able to manage both the sales process with customers and prospects, and implement marketing actions in line with their market. The program is built on a model alternating presence in formation centre and presence in company. During their formation, apprentices acquire skills to:
- Analyse sales-marketing data and participate in the sales strategy,
- Develop a customer portfolio (BtoB, major accounts),
- Drive sales performance and deploy sales and customer marketing actions via traditional and digital channels, managing the sales team.
Admission requirements: Be 16 to 29 years old (beyond for RQTH people).
Rhythm: 2-3 days in School 2-3 days in company
Fee: Supported by OPCO
What our staff say
Ā Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.
Xavier Brisoux Program Director, Artist, stylist.
